Banners can be a great promotional tool if used correctly. The most effective banners are simple, with bold headlines and only the information that is necessary for customers to know, such as the date, time and location of an event. But banners can be expensive to reproduce and can do harm to your reputation as well as your bank balance if used regularly. Here are four ways to use banner advertising in a sustainable way that will keep your customer and your accountant happen.
18 November 2014